Tag Archives: Digital marketing

“Augmented reality” (well, sort of): How not to use techology in advertising

Got this email from Boucheron today (very high end fine jewelry, for those of you not familiar with them), titled “Enjoy a unique experience with augmented reality‏“. It sends you to the website, where you can “try on” the jewelry … Continue reading

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It’s not about the technology, it’s about people

Here’s a great presentation (http://tiny.cc/bob91) which got me musing on one of my favorite mental riffs: how it’s not about the technology, it’s about understanding human behavior. Which has always been my position. Here’s why.  There are a gazillion different start ups, … Continue reading

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