Category Archives: Digital marketing

2016 Internet trends

Yes. it’s long – but a quick read. Synopsis: things are slowing, China and India are the hotspots for growth, Android outsells Apple about 5:1 (!) – voice is the future. Would have liked to see a deeper dive into … Continue reading

Posted in Digital marketing, Random interestingness, technology trends | Leave a comment

Summoning the Digital Genie

I’ve always wanted to be able to freely summon the internet by voice, and have it respond (in natural language no less) as I go about my daily tasks. Honestly, what would be easier than to just speak up from wherever you are? Which is why I was really interested to hear about Amazon’s new Echo. Continue reading

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The Borogoves are a’ Mimsying: Marketing in a hyper-connected world

I’ve been thinking a lot about the long term impact an ”instantaneous, on demand” life. Imagine that from birth, you never had to wait for anything, and had everything you wanted delivered immediately. News, entertainment, connecting with your “group” – … Continue reading

Posted in Branding, Digital marketing, Featured, Personalization, Predictions | 1 Comment

The island of “me”: Digital narcissism, personalization, and ego

I’m intrigued by a pet observation that’s been swirling and coalescing in my little head lately: namely, the internet – an instant platform for all our own little opinions and soapboxes – has made us all think we’re important. Way … Continue reading

Posted in Customization, Digital marketing, Social mores | 1 Comment

“Augmented reality” (well, sort of): How not to use techology in advertising

Got this email from Boucheron today (very high end fine jewelry, for those of you not familiar with them), titled “Enjoy a unique experience with augmented reality‏“. It sends you to the website, where you can “try on” the jewelry … Continue reading

Posted in Digital marketing, Virtual world technology | Tagged , , | 2 Comments