Category Archives: Branding

Opportunity Lost: NikeFuel, Gamification & Making a Difference

Nike+ & NikeFuel are beautiful examples of a brand living their values (Just Do It!) via technology and community. A new campaign by one of the biggest consumer brands in the world brings those elements into sharp focus by combining … Continue reading

Posted in Apparel, Branding, Causes, Games, Quantified Self, Wearables | Tagged , , , , , , , | 1 Comment

Authentic belongingness: Community, context and culture in a digital world

Belongingness: The human emotional need to be an accepted member of a group. Whether it is family, friends, co-workers, or a sports team, humans have an inherent desire to belong and be an important part of something greater than themselves. … Continue reading

Posted in Artificial intelligence, Branding, Data & analytics, Social mores | 8 Comments

The Borogoves are a’ Mimsying: Marketing in a hyper-connected world

I’ve been thinking a lot about the long term impact an ”instantaneous, on demand” life. Imagine that from birth, you never had to wait for anything, and had everything you wanted delivered immediately. News, entertainment, connecting with your “group” – … Continue reading

Posted in Branding, Digital marketing, Featured, Personalization, Predictions | 1 Comment

My way? Branding in a personalized world

I follow comments on articles and posts with not-so-always-as-unattached-as-it-should-be bemusement; quite often the article/post is more of a catalyst than an actual source of information. I’m struck by a thought tonight though, after a particularly vitriolic back-and-forth session on a … Continue reading

Posted in Branding, Personalization | Tagged , | 1 Comment