Author Archives: Sean Bohan

Opportunity Lost: NikeFuel, Gamification & Making a Difference

Nike+ & NikeFuel are beautiful examples of a brand living their values (Just Do It!) via technology and community. A new campaign by one of the biggest consumer brands in the world brings those elements into sharp focus by combining … Continue reading

Posted in Apparel, Branding, Causes, Games, Quantified Self, Wearables | Tagged , , , , , , , | 1 Comment